Privacy Policy

Last Updated: 9 September 2025

1. Introduction

M1NT Agency ("we", "us", or "our") operates as a social media marketing agency based in Sydney, Australia. We are committed to protecting the privacy of individuals whose personal information we collect. This policy details how we collect, process, use, and safeguard personal data in compliance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

This policy applies to data collected through our website, social media lead generation forms (including forms hosted on Meta platforms), and other direct communications related to our services.

2. What Personal Data We Collect and Why

Personal data means any information capable of identifying an individual. We collect data necessary to provide our services and communicate with potential clients. We process the following categories of personal data:

• Communication Data: This includes any communication you send to us via contact forms, email, social media messaging, or other channels. We collect this data (typically your name, email address, phone number, and message content) to respond to your inquiries, keep records of correspondence, and for business administration.
• Customer Data: This includes data relating to the potential purchase of our services, such as your name, company name, billing address, and service requirements. We process this data to fulfill requests for proposals, prepare service agreements, and manage client accounts.
• Technical Data: This includes data about your use of our website and interactions with our advertisements. We collect data such as IP address, browser type, pages viewed, and time zone settings. We source this data from analytics tracking systems (like Google Analytics) and advertising pixels (like the Meta Pixel). We use this to protect our site security, analyze campaign performance, and deliver relevant content.
• Marketing Data: This includes your preferences for receiving marketing from us. We process this data to send you information about services we believe are relevant to you and to measure the effectiveness of our promotional campaigns.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to information about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, health information, or genetic/biometric data.

3. How We Collect Your Personal Data

We collect data through the following methods:

• Direct Interaction: When you provide data directly by filling out forms on our website or on third-party platforms like Meta lead ads, or by corresponding with us via phone or email.
• Automated Technologies: When you interact with our website, we automatically collect Technical Data using cookies and tracking pixels. This helps us understand user behavior and optimize our site and advertising efforts.

4. Marketing Communications

Our purpose for processing your personal data for marketing communications is to grow our business. We will only send you marketing communications if:

1. You have explicitly consented to receive marketing materials (e.g., by checking a box on a form); or
2. You have made an inquiry about or purchased services from us, and you have not opted out of receiving marketing.

You can ask us to stop sending marketing messages at any time by following the "unsubscribe" link in any marketing email sent to you or by contacting us directly at the email address below.

5. Disclosure of Your Personal Data

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may share your data with trusted third-party service providers who support our business operations, such as:

• IT and system administration service providers (e.g., cloud hosting providers like AWS).
• Customer Relationship Management (CRM) software providers.
• Email marketing platforms for managing communications.

We require all third parties to respect the security of your personal data and treat it lawfully. We only permit them to process your data for specified purposes and in accordance with our instructions.

6. Data Security and Retention

We implement appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorization. Access to your data is limited to employees and partners who have a legitimate business need to know it.

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. When data is no longer required, it will be securely destroyed or anonymized.

7. Your Legal Rights Under Australian Law

Under the Australian Privacy Act, you have rights regarding your personal information. These include:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Correction: You can request that we correct any incomplete or inaccurate information we hold about you.
• Right to Complain: You have the right to lodge a complaint regarding our handling of your data. We ask that you contact us first so we can attempt to resolve the issue directly.

If you are not satisfied with our response to a privacy concern, you have the right to contact the Office of the Australian Information Commissioner (OAIC).

8. Contact Details